50 Insurance Agency Blog Ideas

Social media has a handful of pioneers, one being the indefatigable Chris Brogan, whose contributions include the best selling “Trust Agents” and a multitude of social media and marketing blog gold dating back to 2004.

Without meaning to, I randomly stumbled upon a September 19, 2007 (my birthday, no lie!) Brogan blog post titled, 100 Blog Topics I Hope you Write. With a fair amount of my professional life spent teaching social media best practices to insurance professionals, I frequently hear the question, “What should I blog about?”

To be clear, Brogan did not advise creating another list of blog ideas, but the following topics are for seasoned or aspiring insurance agency bloggers.  Some focus on the community, some on insurance expertise and some are completely random. I’m not quite as ambitious of a pioneer, so you only get 50.

1. Why I love being an insurance agent
2. What are your agency’s values
3. How is trust earned
4. Improving the insurance industry’s image
5. My favorite social network and why
6. How can agencies help the community
7. What are “named perils”
8. Obscure auto, home, or other insurance discounts
9. Customer service vs. sales culture
10. My favorite news sources
11. I helped someone by…
12. Spotlight local non-profit or charity event
13. Importance of agency goals
14. Pet and wedding insurance, when and why
15. Insurance provider news
16. High or low deductibles, the logic behind both
17. I am motivated by…
18. Attracting millennial talent to agencies
19. Secret world of annuities
20. An interview with someone older and deserving
21. When to drop collision on your auto insurance
22. Promo for business insurance client
23. What (insert favorite show/movie) can teach you about insurance
24. Comment on local news story
25. Biggest misconception about insurance industry
26. What “helping” means to me professionally
27. Difference between “actual cash value” and “replacement cost”
28. Publicly answer a client’s question (chances are someone else is wondering too)
29. Why I love my community
30. Small business marketing tips
31. Common business insurance claims
32. Advantages of agency over online insurance
33. When is saving money NOT a value
34. What is property cost evaluation
35. Factors that affect health and life insurance coverage
36. Testimonial for a vendor
37. What you need to know about pet insurance and biting dogs
38. Highlight benefits of local insurance trade organization
39. Thank you blog to existing clients
40. Weekly stories from the road
41. A day in the life of an insurance agent
42. My favorite hometown landmark
43. Does my roommate need renter’s insurance  too?
44. Historic person I’d like to interview
45. The importance of a proper greeting
46. Local insurance risks (weather, crime, etc)
47. Video tour of the office
48. When is umbrella insurance necessary
49. My favorite social media users
50. Blog topics I’d like to read

Have ideas for blog topic you’d like to see? Fire away in the comments and IMHQ just might take a stab.